Half of youth want to be self-employed

Posted on by Anke Moerdyck

About 52% of the British aged 15 to 25 are considering becoming self-employed. This percentage is slightly lower than in the USA (56%). People seem deeply convinced of a career as self-employed entrepreneur in the BRIC countries. More than 7 Millennials out of 10 consider making the move. Danish (39%) and German (40%) youngsters are less keen on being self-employed. This is revealed by the results of a large-scale InSites youth survey amongst more than 4,000 respondents in 16 countries.

Only 1 out of 10 British youngsters who are currently employed consider the possibility of staying with that same employer for their entire career. This percentage is comparable to the USA (11%). In the BRIC countries the loyalty “for life” towards employers is as good as non-existent. Half of Indian youngsters think they will stay a maximum of 2 year with their current employer and in Brazil as many as 6 out of 10 say the same thing. 28% of Danish youngsters think they won‟t last longer than 1 year and 46% considers stopping their current job within 2 years. Continue reading →

RWconnect: Empowering the Young & Old in MROCs

Posted on by Anouk Willems

A research community is an engaging experience, which enables consumer to interact with like-minded peers about their favourite brands and/or topics. This works well for different consumer groups; from youngsters to the baby boomers and beyond. Depending on the consumers you invite for you research community, it’s essential to customise your settings and the story you want to tell. The group of ‘senior’ consumers is growing as baby boomers start retiring. And they are catching up with us online. The use of social networks among the older internet user has nearly doubled over the past year to 42% in the US (PEW Internet). For marketers & researchers, this is sufficient reason to get to know them a little better! For the senior consumers, we can already share some key learnings on grey power in communities. Yesterday, I’ve published these learnings at RWconnect!

Youngsters want to be more involved in politics

Posted on by Anke Moerdyck

Six out of ten youngsters aged 15 to 25 in the UK think politicians these days should involve the fellowyouth more often in their policies. If they called the shots, they would deal with the following issues first, in order of importance: economic crisis, global warming and third world problems. Half of them also think it’s important to work responsibly with the environment. They are not worried at all about genetically manipulated food, the aging populating and the globalisation of society. So is revealed by the results of a large-scale new InSites Consulting youth survey amongst more than 4,000 respondents in 16 countries Continue reading →



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