Great news from the US! Tom De Ruyck, Head of Research Communities at InSites Consulting has been nominated as a next generation research star at the ARF Great Mind Awards 2012. The ARF Great Mind Awards (an initiative of the Advertising Research Foundation) recognize and celebrate individuals who contribute to the excellence and advancement of advertising research across several categories. Continue reading
Author Archives: Anke Moerdyck
One out of five British youngsters feels unhappy
Just under a fifth (18%) of British youngsters aged 15 to 25 consider themselves to be unhappy. About 55% however does feel happy. Nonetheless the British ‘Millennials’ seem to be the least happy of all their compeers in the entire world. Globally only about a tenth claims to be unhappy. This is revealed by the results of a large-scale new InSites Consulting youth survey amongst more than 4,000 respondents in 16 countries. The top 3 countries with the largest share of happy youth are Brazil, India and China, where just under 7 youngsters out of 10 feel happy. Sweden and Russia are the numbers 4 and 5.
“You can definitely say that this Generation Y is an overall ‘happy generation. We did not find less than half the youth to be explicitly happy anywhere, but the larger share of unhappy youth in the UK was absolutely striking.” says Joeri Van den Bergh, Gen Y expert, Managing Partner InSites Cons and author of How Cool Brands Stay Hot - Branding to Generation Y. Continue reading
Half of youth want to be self-employed
About 52% of the British aged 15 to 25 are considering becoming self-employed. This percentage is slightly lower than in the USA (56%). People seem deeply convinced of a career as self-employed entrepreneur in the BRIC countries. More than 7 Millennials out of 10 consider making the move. Danish (39%) and German (40%) youngsters are less keen on being self-employed. This is revealed by the results of a large-scale InSites youth survey amongst more than 4,000 respondents in 16 countries.
Only 1 out of 10 British youngsters who are currently employed consider the possibility of staying with that same employer for their entire career. This percentage is comparable to the USA (11%). In the BRIC countries the loyalty “for life” towards employers is as good as non-existent. Half of Indian youngsters think they will stay a maximum of 2 year with their current employer and in Brazil as many as 6 out of 10 say the same thing. 28% of Danish youngsters think they won‟t last longer than 1 year and 46% considers stopping their current job within 2 years. Continue reading