High social network adoption, low social media integration
More than 1 senior marketer in 3 indicates that their company has either not engaged in or has only just started the integration of social media in their company. 47% are in an experiment stage and 14% indicate that social media is fully integrated in the company. In spite of the low social media integration there is a high social network sites adoption. 68% of the companies have a Facebook page, 56% a Twitter account and 47% a LinkedIn page. Continue reading
Category Archives: Finance
Innovation in Financial Services alive and kicking
The Dutch Accenture Innovation Awards, Amsterdam at the Congress centre RAI, November 2011. 5 sectors – consumers products & Agri, Health & Public services, Energy, Media Communication High tech and last but not least Finance – were challenged to come up with innovative projects. In total Accenture received more than 1200 projects! Let us take a look at Finance. For me an exciting universe even now in these stormy times where sector, resources, strategies and policies are questioned.
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DVV meets GenerationY
What is the link between youngsters, the number 3.105 and insurance?? An open invitation to participate, a cool mini-site (nestverlaters.be / je-quitte-mes-parents.be), a smart gamified questionnaire and a long term interaction strategy. This cocktail led to the activation of youngsters to share with DVV/Les AP (Belgian Insurance Company) their needs, their vision of life and their (in-) competence to concern about insurance products and services. DVV/Les AP dared to take the step, to start the conversation with Generation Y.
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