Last Wednesday morning at 9AM during typical stormy weather, 60 people gathered in the Penthouse at InSites’ Consulting HQ in Ghent Belgium, impatiently waiting for Thibaud to kick off the 4th Health Smartees. Then, managing partner Magali Geens framed the mornings agenda in her usual high spirited and dynamic style. On the agenda were presentations on patient empowerment from Carl Vandeloo and myself, social media from Saartje en Health Apps from Sofie. Find in this blogpost a short description of the day, a photo impression and the full slidedeck with all the presentations.
Continue reading
Category Archives: Health
Join our Health Smartees on April 25 in Ghent!
On Wednesday April 25, we organise the 4th edition of our Health Smartees at our European headquarters in Ghent (Belgium). Not familiar yet with our “Smartees”? These are half-day seminars for marketers and researchers offering small “bites” of inspiration to keep up with the latest thinking in your domain. Our Smartees also give the opportunity to network and exchange ideas with peers. And: you’ll leave our building with new insights and strategies you can apply to your work the next day.
Continue reading
Integrating social media: Challenges for patient-centric organizations
Last week I attended a presentation at the WOMMA UK on Breast Cancer Care and Social Media, given by Bertie Bosrédon (@cafédumonde). Patient organisations usually are very well engaged with their patient. Still, even these very patient centric organisations have their own challenges in integrating social media in their day-to-day business.
Continue reading