This is Part I of the blog series ‘Mothers in online research communities: a universal experience’. There’s something about … mothers! Indeed, we figured out during a recent brainstorm that we already did lots of communities with this interesting target group. The brainstorm was resulting in an animated internal conversation in which we shared facts related to this specific participant profile in our Market Research Online Communities (MROCs). Allthough the research communities covered different topics ranging from ‘diapers’ to ‘baby formula feeding’ to ‘kids drinks & snacks’ to ‘mother’s weight problems after child birth’, common denominators are multiple and are found throughout different countries (we did communities with Belgian, Dutch, Polish, French, Spanish, UK & German moms). And what’s more… we all love to run a community with mothers. Find out why!
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SSI – InSites Consulting Challenge Cup
Last week, with the kick-off of the first football match between our very own Burger Boys and SSI’s Sharp Shooters International, the new tradition of the SSI – InSites Consulting Challenge Cup was started. SSI, which actually stands for Survey Sampling International, is one of our partnering panel providers. During the close collaboration over the last months, we discovered a mutual interest and after quite some time of anticipation, a date was finally set for a friendly game of football. So, last Wednesday, we gathered in Sporthal Kralingen in Rotterdam -home town of SSI- for an exciting game, which was won with a golden goal… by us. Final score was 5-6.
Needless to say, fans and supporters were on the edge of their seat right until the end. This ‘jury’ also had the pleasure of electing a ‘Hot Shot’ for the evening -the best player on the field- as well as cast a vote on the nicest goal. Winners were Martin Loedeman of SSI and our own Wim De Wever. All in all, a very successful evening, followed by a nice night on the town in Rotterdam. Thank you SSI, we already look forward to the next challenge!
More pictures are available at our Facebook fanpage!
And the winner is …
At the end of 2009 InSites Consulting launched the ‘Taking Christmas Forward’ action inviting our clients to upload their company greetings at www.insites.be/takingchristmasforward. Every greeting got a chance to win a city trip to one of the InSites cities (Ghent – Rotterdam – London – Geneva).
How could you win?
The panelmembers of our TalkToChange Community were able to visit the website and rate the greetings. The company greeting with the highest rating won.
And the winner is Bjorn Verbrugghe, Sara Lee Coffee & Tea Belgium.
“We wish you a Sensational Merry Christmas and a Happy New Year full of Sensational moments!”
