How hot is ‘research’? Not that hot, if you ask Dutch marketing students of today. They still associate research with boring surveys, grey professors and endless reports that eventually no-one reads. Last week at the NMS 2012, we convinced them otherwise! NMS invited us to kick-off their 2-day event with a presentation about #mrx. Before we presented our vision on research and shared a co-creation case we did together with Heineken, we asked the crowd if they would consider working in market research after graduating. After our presentation, we asked that same question. To our delight, we observed an increase in 20 minutes time from 30% to more than half of the crowd considering working in our industry. And we managed to boost the image of #mrx just by telling the following story…
Integrating social media: Challenges for patient-centric organizations
Last week I attended a presentation at the WOMMA UK on Breast Cancer Care and Social Media, given by Bertie Bosrédon (@cafédumonde). Patient organisations usually are very well engaged with their patient. Still, even these very patient centric organisations have their own challenges in integrating social media in their day-to-day business.
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Featured in VUE: Esomar’s best of Canada 2011 wrap-up
Elias Veris (our Research Innovater at InSites Consulting) travelled to Canada last november to spread the word about mobile research, wherein concepts as “gamification”, “crowd interpretation” and “infotainment” are potential gamechangers in the world of market research today. Below, find a copy of an article about the Esomar’s Best Of Canada 2011 session that was featured in VUE, written by Christian Mueller (thank you Christian for writing this).