Last Wednesday morning at 9AM during typical stormy weather, 60 people gathered in the Penthouse at InSites’ Consulting HQ in Ghent Belgium, impatiently waiting for Thibaud to kick off the 4th Health Smartees. Then, managing partner Magali Geens framed the mornings agenda in her usual high spirited and dynamic style. On the agenda were presentations on patient empowerment from Carl Vandeloo and myself, social media from Saartje en Health Apps from Sofie. Find in this blogpost a short description of the day, a photo impression and the full slidedeck with all the presentations.
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InSites Consulting nominated with 2 MOA Innovation Awards
Last year, at the sunny, sunny beach of Zandvoort in The Netherlands, we’ve pulled off “The Double” at the MOAwards, the annual prizes for Market Research firms in the Netherlands. Kristof De Wulf won the Agency Researcher of the Year Award and our Dutch office the Research Agency of the Year Award. And today, we’re happy to announce that we are nominated twice in the category Innovation Awards 2012! Together with RTL Netherlands InSites is nominated for a Facebook research community app, that was executed on the Facebook fanpage of The voice of Holland. The other Innovation Award is for InSites Consulting’s efforts for bringing gamification into market research online communities (MROCs).
How conscious are you of your unconscious?
Authors: Martijn Huisman, Renee van Dalen, Karen Hoogendam and Thom Rommens.
Did you know that most of our daily life and decision making is based upon unconscious processes rather than logic, rational decision making? This, and much more, was discussed at the SM@RT (Starting Marketeer and Research Talents) congress, held on April 19 in Amsterdam. Young market researchers from all over The Netherlands, including five ‘of our own’ from InSites Consulting (the authors of this blogpost + Anouk Willems), gathered in a very crowded Lloyd Hotel to hear about some of the newest and hottest methods, studies, and insights in market research.|
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