For Hyves, the biggest social network in The Netherlands, InSites Consulting was privileged to do a research on brand understanding and perception. What characterizes Hyves-users the most, how do “Hyvers” use their favorite social network in relation to other networks like Facebook, LinkedIn, GooglePlus and Twitter? How well is Hyves performing when we analyze the users via the CRUSH-model? The research showed, that Hyves is 2 times more known by the Dutch internet population than LinkedIn and Twitter, the awareness for Facebook is equal. The research also showed that only 2 percent of the Dutch population has an account on all 5 major social networks. Yesterday, Hakim Zemni presented the results at Hyves HQ in Amsterdam. Check out the slides below for more interesting facts and figures and read the quote of Hyves-CEO Marc de Vries.
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A Short Note On Gamification
Gamification. A topic we often hear about nowadays, in a variety of contexts. Marketing, education, market research,… To refresh your memory, Gamification is defined as “the process of using game thinking and game mechanics to solve problems and engage users”. As mentioned on this blog before, we are extremely interested in what gamification can bring to market research to improve the overall process and experience. It is one of the concepts that we see as having a large potential of changing the industry, something that we also defend in our latest R&D paper: “Play, interpret together, play again, and create a win-win-win”. Pretty awesome title, right?
Kick-start your community – Create first impressions
Research communities have become a very successful researching method we offer at InSites Consulting, whereby our clients are given the opportunity to directly co-create with their customers in virtual space. As with any new method, constant optimization is vital to improve the community experience for all parties involved. In cooperation with University Maastricht, we have already unearthed several motivating drivers and facilitating factors crucial to create and sustain successful community experiences. In this study we find that kick-off sessions are extremely useful to get communities off the ground by driving members’ active and passive participation and avoid un-subscription.