In addition to offering flights, airline companies should also offer the possibility to book (public) transport from and to the airport. A travel and cancellation insurance is more popular in Belgium than in the Netherlands. “This corresponds with the fact that Belgians look for more security in their holiday behaviour when they go on holiday. They want to avoid anything going wrong and like to arrange as much as possible beforehand.”, says Annelies Verhaeghe, R&D Consultant at InSites Consulting.
Fresh air in the plane and play areas for children are just some of the ideas provided by travellers when asked how flights could be improved and what the airport of the future should look like. These are results from research conducted by InSites Consulting in Belgium and the Netherlands in co-operation with Living Tomorrow.
Read the full press release: PressReleaseInSitesConsulting28_01
Tag Archives: travel
3 out of 4 travelers book a separate flight
More than half of the Belgian travelers book their stay and flight separately. 3 out of 4 travelers that book their flight separately, does this online. If they book a stay separately, it is often also booked online. Travel packages (flight + stay) are booked more offline. Travelers like booking online because they can book at all times, it’s less time consuming, well organized and easy. 77% of all travelers look up their holiday destination on the internet. They read testimonials of other travelers and practical information.
Dutch travelers book more online than Belgian travelers. “This is a general trend”, says Magali Geens, Research Director at InSites Consulting. “Dutch travelers have more experience with online purchasing. 65% of all Dutch surfers have already bought something online. They have more trust in e-commerce, and trust if of course something very important when booking your holiday.” These results are part of the research project, conducted in Belgium and in the Netherlands, in collaboration with Living Tomorrow.
For more information on travel research projects, contact Magali Geens (Magali@insites.eu, +32 9 269 16 04).
Holiday? Don’t forget your medicines
89% of Belgians take medication with them on their holiday. Remedies to treat diarrhoea and stomach pains are some of the most common travel medicines. Most holidaymakers also know very well in advance which vaccinations are required for their destination. Compares to other European countries, Belgian home medicine cabinets contain considerably more burn cream, diarrhoea remedies and vitamins, according to a European survey we carried out, lead by the knowledge Center Health Care. If you have any question on this topic, don’t hesitate to contact Magali Geens (magali@insites.eu or +32 9 269 16 04).